The Flow

Insights

The Flow is where we think out loud. Latest news, insights and articles.

Your website is losing your client leads

Conversion

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January 21, 2025

A gorgeous design that doesn't convert isn't a finished project. It's a liability with your agency's name on it.

WordPress woes will hold your clients back

Conversion

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January 21, 2025

Building your client's brand on WordPress is asking for headaches you'll be the one dealing with.

Webflow vs WordPress: Which platform is better for agencies?

Conversion

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January 21, 2025

A straight comparison of Webflow and WordPress, for anyone building client sites instead of just their own.

AI prompts for killer client website copy

Content

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January 21, 2025

Ten prompts to help you write sharper website copy for any client brief, without staring at a blank page.

Users scroll. They just won’t scroll through boring

Design

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November 18, 2025

Humans scroll because humans are nosey and curious. Boredom is the only real stop sign.

If the fix is always another plugin, the platform is the problem

Conversion

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November 18, 2025

Is your website a never-ending cycle of stacking random code on top of random code until the whole thing collapses under its own weight?

The easiest win you’ll ever get

Conversion

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December 5, 2025

The site isn't the finish line. What actually goes in a Google Business Profile, and why skipping it hands the click to a competitor.

Designers are the clowns of business

Design

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February 2, 2026

Why most 'custom' website design is really designer ego, and why the best sites should be 80–90% standardised infrastructure with brand living in the last 10–20%.

Building a high-converting website for your client

Conversion

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January 21, 2025

Most 'high converting' websites are decoration with a form bolted on. Here's what actually gets someone to enquire.

Speed & SEO: Website optimisation tips

Conversion

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January 21, 2025

SEO tips are useless if the site's already fighting you. Speed and SEO aren't a checklist, they're a symptom of how you built it.

Client Engagement Strategies for Brand Websites

Conversion

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January 21, 2025

Engagement is a vanity metric for sites that don't convert. A good client site gets people out the door fast, not glued to the page.

Best website design practices for brand websites

Design

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January 21, 2025

'Best practice' is agency code for not making a decision. What actually separates a brand-led site from a forgettable one.

Book Butterflow for your next project

Most websites fail before a single pixel gets designed. Led by founder James Henderson, we work with brands and agencies to find the angle and figure out what a website needs to do then build a strategy around that. The big brand thinking that makes everything downstream easier.