The easiest win you’ll ever get
Why every builder need an up to date Google Business Profile
You’ve finally launched your website. It looks sharp, it loads fast and it tells your story the way it should. But there’s one tiny step that makes a massive difference to how many people actually find you online… a Google Business Profile.
A Google Business Profile is your official listing on Google. It’s the panel you see on the right-hand side when you search a business name. It also controls how you appear on Google Maps. In other words, it’s the first thing clients see before they even click your website.
For builders, this matters more than you think.
When someone searches your name or types something like “custom home builder near me,” Google pulls data from this profile to decide where you show up and how you appear. If your profile is empty or non-existent, you’re giving up visibility to competitors who took five minutes to set it up.
Here’s what a Google Business Profile lets you add:
- Your address or service areas
- Your hours and contact details
- A direct link to your website
- Photos of your builds
- And, when you’re ready, reviews from real clients
Not only does this make you look legitimate, it also gives people an easy way to contact you. No digging around. No friction. Just click to call, click to visit, click to enquire.
And Google rewards that.
Businesses with complete profiles get more clicks, more map views and more trust from potential clients. Over time, it also strengthens your SEO because Google sees your business as real, active and credible.
It’s a small job with a big payoff.
Set it up once. Keep it updated. Enjoy the free visibility.
Your website is live. This is the next move that gets it working harder for you.