WordPress woes will hold your clients back

You pitched a beautiful brand. Then someone on the team says "we'll just build it in WordPress" and a small part of your soul leaves the room.

Here's why that decision comes back to bite you, every single time.

It's a security problem waiting to happen

WordPress runs a huge chunk of the internet, which sounds impressive until you realise that's exactly why hackers love it. Every plugin is a new door. Leave one unlocked and someone walks straight into your client's brand new site. Guess who gets the panicked email at 11pm.

Maintenance becomes your problem, forever

Plugins need updates. Themes need updates. Update one thing and something else breaks. None of this was in the project brief. All of it becomes your job anyway, because the client doesn't know the difference between a broken form and a broken site. They just know it's broken and they're calling you.

It doesn't scale with the brand

Say the client grows fast. More pages, more products, more content. WordPress starts groaning under its own weight, usually right when the client needs the site to perform the most.

SEO takes more work than it should

Yes WordPress can do SEO. It just needs three plugins, a developer, and a prayer to get there. Modern platforms build this in from day one.

The fix

Stop treating the CMS as an afterthought. The platform you build on decides how much of your future is spent firefighting instead of designing. Choose one that's actually built for the work you do, not one that's been patched together since 2003.

At Butterflow we build client sites on Webflow, so the brand work you did stays intact and the site doesn't turn into a maintenance contract you never signed up for.

Written by

James Henderson

Founder, Butterflow

Certified Webflow Partner building the sites brand agencies design. Based in Sydney, usually in the water before work.

Book Butterflow for your next project

Most websites fail before a single pixel gets designed. Led by founder James Henderson, we work with brands and agencies to find the angle and figure out what a website needs to do then build a strategy around that. The big brand thinking that makes everything downstream easier.