Writing copy for someone else's brand is a different skill to writing your own. You've got their voice to nail, their audience to speak to, and a deadline that was set before the brief was even finished.

These prompts won't write the final copy for you. They will get you out of the blank page and into something you can actually shape.

1. Find the angle

Prompt: "Give me [number] different angles for a homepage headline for a brand that does [what they do] for [who they serve]."

Use this when the obvious headline is boring and you know it. It forces options onto the page instead of staring at one flat line.

2. Answer what the visitor is actually thinking

Prompt: "What are the top [number] questions someone would have before choosing a [type of business]?"

Turn these into an FAQ section or weave the answers straight into the page copy. Either way, you're addressing doubt before it becomes a bounce.

3. Write the about page without the waffle

Prompt: "Write three versions of an about page opening line for a brand built around [core value or story]."

Most about pages start with "Founded in" and die immediately. Skip that.

4. Speak to a specific type of client

Prompt: "List [number] page angles that would appeal specifically to [audience segment]."

Generic copy gets generic results. This keeps the writing pointed at someone real.

5. Explain a service without sounding like a brochure

Prompt: "Explain [service] in plain language, as if talking to someone who has never needed it before."

Great for service pages that have drifted into jargon nobody outside the industry understands.

6. Call out the mistake everyone makes

Prompt: "What's the biggest mistake people make when choosing a [type of business], and how does this brand avoid it?"

This is one of the strongest angles for a value proposition, because it's specific and it takes a position.

7. Write to what's changing in the industry

Prompt: "What's currently changing in [industry], and how could this brand's copy reflect that?"

Keeps the brand sounding current instead of stuck in whatever year the last site was built.

8. Justify the price

Prompt: "Write a short paragraph explaining why quality [service or product] is worth paying more for, aimed at [audience]."

Useful for premium brands that need to earn the price tag in the copy, not just state it.

9. Solve the objection before it's raised

Prompt: "What's the most common objection to buying [product or service], and how would you address it in one paragraph?"

Objection handling belongs on the page, not just in the sales call.

10. Outline before you write

Prompt: "Give me a page outline for [type of page] for a brand that [core positioning]."

Starting with structure saves you from rewriting the whole page halfway through.

Final word

None of this replaces knowing the brand. It just gets you moving faster once you do. Pick a prompt, feed it the brief, and shape what comes back into something with the client's actual voice.